Top Market Research Agencies in 2023

Mintel, a globally recognized marketing agency, offers well-informed market intelligence and research services. Specializing in understanding consumer behavior, they help businesses adapt strategies to changing customer needs. Their core values revolve around innovation and comprehensive market analysis to stay ahead of the industry curve, while also aiming to gain a competitive advantage via data-driven intelligence. 

Mintel offers a wide range of solutions, such as detailed consumer and market insights, trend analysis, competitive intelligence and custom consultation. The agency’s services cater to a variety of sectors, including advertising, marketing, beauty, personal care, education, and libraries amongst others. Their target audience includes global businesses looking for expert advice and deep insight into consumer markets, competitor behavior, and innovative strategies. 

Ready to Launch Research is a boutique market research consultancy located in Los Angeles, California that's specialized in offering actionable consumer insights to various business entities. The agency's team, consisting of healthcare specialists, technologists, and academically trained anthropologists, is committed to bridging the gap of a lack of actionable insights in the fast-paced decision-making business world. Their core values include commitment to success, innovation and curiosity, integrity and honesty, and excellence in quality. 

They provide services such as focus group moderation, surveys, in-depth interviews, ethnography, and online communities. Ready to Launch Research has a widespread target audience as they serve multiple industries including education, beauty, healthcare, pharmaceutical, alcohol, tobacco and cannabis, food and beverage, travel and tourism, non-profit, pets, and consumer electronics and gaming industry. 

Stitch Marketing Research, based in San Diego, offers a unique blend of business consulting services and marketing research, focusing on human decision-making. They are committed to bringing empathy into their research, diving deeper than basic datasets to provide their clients with actionable insights. Their commitment to a human-centered approach sets them apart, using tested methodologies like focus groups, surveys, and strategic analysis to gain insights. 

They provide a wide array of services such as qualitative research, quantitative research, competitive landscape reports, marketability assessment, and concept & creative testing. They're committed to delivering strategic solutions that directly address their clients' business challenges. The firm's clientele ranges from locally-based partners to globally recognized corporations, all of whom value the strategic insights Stitch Marketing Research delivers. Through their human-centered approach and diverse research methods, they provide unique insights and market intelligence, helping clients transform business challenges into lucrative opportunities.

Provoke Insights is a full-service global brand strategy and market research company based in New York. The agency has a unique approach that combines research with branding, advertising, and content marketing initiatives, ensuring a deep exploration of strategic questions while cultivating and capitalizing on actionable insights. The core of their value system is their cross-discipline approach and obsession with research to improve clients' ROI.

 Provoke Insights offers multiple services such as advertising testing, brand equity and tracking, product development and launch, and media research among consumers (B2C) and business professionals (B2B). They also provide strategic solutions and innovative press and content marketing, using a wide array of tactics like qualitative and quantitative research, social listening, competitive analysis, and trend analysis. Proven to be a valuable partner to organizations aiming to build or strengthen their brand, they offer unbiased, data-driven marketing strategies, making Provoke Insights a preferred choice for businesses seeking substantial growth.

Brandspeak is a leading research consultancy based in the UK with offices in London, Bristol, and Birmingham. With an expertise in deep market knowledge and research, Brandspeak has a proactive approach in helping organizations bridge gaps in market knowledge, offering key insights to help drive strategy. 

They assist in various research activities such as customer segmentation, brand development, advertising evaluation, and content evaluation. Brandspeak’s core audience includes global brands, marketing agencies, startups, public sector organizations and charities. With a commitment to delivering actionable and business-focused recommendations, Brandspeak is dedicated to measure your brand performance and provide invaluable market insights.

Radius Global is a prominent market research company, located globally and recognized for designing innovative research solutions. They stand as trusted advisors to over 350 of the world's leading brands, thanks to their expertise in data science and behavioral study. Their core values revolve around their Brand Growth Navigator, which enables them to identify and focus on areas offering the greatest impact on businesses. 

Their specific services include data science, immersive techniques, Innovation Sprint, Looking Glass Workshops, virtual research, and omnibus survey. The company serves a broad spectrum of clients including Fortune 500 companies and startups, and industries that are facing challenges in market penetration and customer acquisition. 

Polaris Market Research, located in New York City, is a global purveyor of market research reports and consulting services. They are committed to delivering extensive industry analysis by keeping track of critical industry factors and forecasts while ensuring data confidentiality.

Specific services include syndicated market research, consulting services, and delivering customized services that align with clients' strategic needs. Industries Polaris Market Research covers include healthcare, energy and power, information and communication technology, automotive, food and beverages, and aerospace. They work effectively with a broad range of clients from various sectors, facilitating growth by delivering strategic market insights for informed decision-making.

Based in London and operating globally, The Mix is a comprehensive marketing agency that has been delivering innovative market research initiatives since 2012. This global agency distinguishes themselves through their commitment to understanding the individual, striving to perceive how one person mirrors the larger world, and applying this insight to their clients' plans. They believe in the power of diverse voices and divergent thinking, with an approach grounded in data crunching, creativity, and asking unconventional questions. 

Specializing in both quantitative and qualitative research, strategic development, and creative innovation, The Mix provides a balanced blend of substantial insights and creative drive. The agency excels in working with ambitious, bold clients across diverse sectors who are seeking new ways to engage consumers, launch products, and increase their market share. This includes successful collaborations with globally recognized names such as ASICS, Mozilla, and Green Cuisine.

Vision One, located in the UK, is a specialist in market research and strategic insights. Their expertise lies in making strategic business decisions simple for their clients. With a strong belief in quality, Vision One is committed to internationally recognized quality standards and is part of the select group of agencies worldwide to be ISO 20252 accredited. 

They provide a comprehensive range of services including understanding customer behaviors, improving business branding and marketing communications, and ensuring new products' success. Services include brand & advertising tracking, quantitative & qualitative research, customer profiling, product development, global and niche industry research, and business and customer surveys. Vision One primarily targets companies from multiple industries such as FMCG, food & drink, shopper and retail, financial, social and many more. 

Fieldwork is a market research agency located in the United States. Since 1980, they have been providing world-class marketing research services to clients, highlighting their dedication to innovation and approach of constantly adapting to market changes. 

Their core service offerings revolve around providing a comprehensive qualitative research support system. They offer market analysis services consisting of focus group facilities, recruiting services, online research, as well user experience tracking. Their specialized services also extend to the virtual market, encompassing virtual focus groups, surveys, and bulletin boards. Fieldwork caters to a variety of audiences including corporations, organizations, or individuals seeking to conduct market research to make informed decisions. 

Nichols Research is an innovative marketing research firm with four research facilities across Northern and Central California. Invigorating clients with trusted insights and strategies, they merge vast experience with a next-generation mindset, reinvesting in progressive technology to improve and evolve their services. They are committed to diversity and creativity, with a workforce reflecting the diverse cultures and markets targeted by their clients’ research.

 Their services range from data collection to consultation, national field management, and even computer-assisted telephone interviewing (CATI). Leaders in market research for over 40 years, they also offer their OnlineQual platform, an online data collection tool for focus groups, interviews, and more. Nichols Research is perfect for independent consultants, research agencies, and Fortune 500 companies desiring advanced data insights and collaborative solutions to guide their business decisions. They are especially an excellent choice for teams aiming to recruit hard-to-reach audiences or seeking an experienced partner to navigate the realm of market research.

Research America, based in Philadelphia, Newtown Square, and Sacramento, is a market research company with over 40 years of experience serving multiple industries. The company believes staunchly in the power of customer-first research, using advanced technology and experienced research professionals to gather actionable insights from customers. They uphold high ethical standards, following all rules of ethical conduct for survey organizations in the U.S. 

Their services are comprehensive, including brand messaging, market landscaping, consumer insights, data mining, and crisis communication among others. Research America has achieved expertise in analyzing complex marketing data to guide businesses. Their elaborate services cater best to industries such as pharmaceutical, healthcare, retail & consumer, agriculture, automotive, finance & legal, and many more. Research America's strength lies in their ability to transform complex, scattered marketing data into clear, purposeful insights.

Infosurv, based in the United States, is recognized as one of the top full-service market research companies. They deploy technologically advanced methodologies to provide data-driven decisions that help organizations grow. Known for their unwavering accuracy, Infosurv emphasizes the power of data in shaping organizational strategies, employee engagement, and customer experience. 

They offer meticulous market research solutions designed to propel businesses forward. These include awareness, attitudes, and usage research, market profiling, new product development, and pricing research, among others. They also specialize in conducting comprehensive employee engagement and customer satisfaction surveys, providing in-depth insights for businesses to build a thriving culture and foster customer loyalty. Infosurv caters to a vast clientele ranging from businesses aiming for ambitious targets to those needing expertise in creating customer and employee satisfaction strategies.

Lux Insights is an noteworthy independent market research firm with offices located in Vancouver, BC, and Seattle, WA. They are experts at utilizing data to understand audiences, pulling meaningful threads from a vast array of information to craft actionable insights.

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Their core values are built around curiosity, courage, optimism, and integrity. These attributes drive their continuous learning, their courage to innovate and explore new ideas, their innate belief in the potential for improvement, and their unwavering commitment to stakeholder trust.

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Lux Insights' service offerings extend beyond raw data. They utilize expert insights, industry trends, and contextual data to provide a holistic approach to research. Their solutions reach from brand positioning and strategy research to consumer research, always with an emphasis on turning insights into actionable plans.

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Their target audience includes businesses across all industries, with a specific affinity for brands striving to deepen their understanding of their markets and integrate actionable insights into their strategies. They've notably worked with businesses such as Amazon, Nintendo, and WD-40.

Allied Market Research is a renowned consulting and advisory firm originating from Allied Analytics LLP in 2013. Based in the UK and US, this firm offers high-quality syndicated and tailored market research reports in addition to a suite of consulting services. AMR values quality, reliability, and the delivery immediate, useful insights to their clients, with a focus on fostering long-term client relationships that solidify their status in the market research industry. 

The firm's services include extensive primary research, consulting, advisory services, and an innovative online report repository, Avenue. Catering to 7,000+ organizations across fields such as life sciences, consumer goods, BFSI, and ICT, AMR is proficient in monitoring market conditions in over 10,000 unique markets. Their extensive client base solidifies their reputation in providing essential insights to empower successful business decisions.

Ruby Cha Cha is an award-winning market research and strategy agency based in Sydney, Australia. Founded in 2008, Ruby Cha Cha prides themselves on being a strategic partner, offering expertise that helps reframe problems and spark solutions to challenging business questions. With core values of striving for excellence, empathy, courage, innovative thinking, and meticulous attention to detail, the agency aims to power businesses with evidence-based insights that pave the way to their growth. 

Ruby Cha Cha offers a variety of services including qualitative research like focus groups and depth interviews, quantitative research such as brand health tracking and market sizing, consultancy services and innovative services. The agency has a notable experience across numerous industry sectors including healthcare, B2B, FMCG, and financial services, ideal for a broad range of audiences seeking data-led, market-informed decision-making insights.

MMR Research Associates, based in Atlanta, GA, is a team of diligent researchers committed to delivering superior research experiences and informative analysis of complex business issues. They never impose a one-size-fits-all research solution, ensuring an effective custom approach to every business. Since 1999, MMR has collaborated with global companies to provide actionable information for business growth. 

The agency’s specific services include in-depth market research across various industries such as retail, financial services, travel, and healthcare, among others. In 2019, the firm became an employee stock ownership plan (ESOP), further demonstrating their dedication to their clients and passion for research. Their ideal partners are companies seeking impactful, personalized market intelligence to inform their strategic business decisions.

KLA is a full-service market research agency based in Johannesburg, South Africa. They pride themselves on tackling their clients' challenges and delivering actionable insights that make a difference to businesses. For over three decades, KLA has built a reputation for in-depth analytical and statistical expertise and a diverse team that discerns market trends and customer's thought processes. They value integrity, excellence in execution, and cultivating meaningful relationships with their clients. 

KLA offers an array of services, such as consumer and market understanding, category and market audits, market segmentation and profiling, brand health measurement, and tracking. Their target audience is diverse, working closely with industry leaders and enthusiastic startups alike, across Africa and occasionally worldwide, with a keen focus on companies in need of deep, meaningful market intelligence.

Wakefield Research, headquartered in Wakefield, is a globally recognized market research firm. The firm's core values are anchored on their belief in delivering high-quality research that aids in superior strategizing, effective decision-making, and cultivating strong thought leadership. They adhere to a meticulous, yet timelines-sensitive approach, ensuring the delivery of results on-time and on budget. 

Specializing in a wide array of sectors, their services include market research, PR polling, market intelligence research, and thought leadership. They also offer consultancy services customized to their client's needs. Their target audience notably includes the world's most prominent brands and Fortune 500 businesses. They have successfully cultivated relationships with organizations such as Unilever, P&G, BMW, and Microsoft, who value their thoughtful consultancy.

Polaris Marketing Research is a full-service market research company based in Atlanta, Georgia, renowned for providing innovative and quality market research services since 1989. The agency values accuracy and quality reporting and is committed to creating reports that are easily understood and provide maximum utility to the end-user. 

Their broad range of services comprises creating a high-quality customer satisfaction baseline and tracking program, providing accurate and timely information for effective brand management, and identifying, developing, and launching new products. As a part of their personalized service, they offer comprehensive help with customer satisfaction, brand, and new product research needs. Their research methodologies assist businesses across multiple industries, particularly those who remain on the lookout for data-driven market research solutions.

Pacific Market Research is a Northwest-based strategic research firm located in Renton, WA, specializing in marketing and public opinion research. For over 20 years, they have utilized proprietary methodologies and a consultative perspective to assist market research efforts and better understand current and prospective consumers. Their approach is rooted in offering clients robust and precise data collection processes, guaranteeing high-quality and valid insights for confident decision making. 

Pacific Market Research specializes in a variety of areas, including public opinion, brand research, customer insights, pricing research, and digital equity to propel businesses forward. They focus on providing businesses with actionable strategies based on custom insights. This agency aligns well with brands and organizations open to challenging traditional research methods, aiming to harness Pacific Market Research's expertise to develop tailored marketing research solutions.

Spark Emotions is a London-based global market research agency specializing in understanding the science behind consumer behavior. Their team of experts utilizes the latest academic research and market-leading methodologies, aiming to transform real emotions and behavioral insights into actionable approaches for business growth. 

The agency's core services include identifying influencers on customer behavior, understanding in-store product choices, and optimizing online customer journeys. They offer innovative approaches such as facial mapping, virtual reality concept testing, and eye tracking to provide a comprehensive analysis of consumer behavior to their clients. Their target audience extends from FMCG brands, retailers, and service industries looking to understand their consumers better and aim for business growth. 

Persistence Market Research (PMR), based in New York, specializes in providing market intelligence and research services on a global scale, powering businesses with insights that pave the way to success. PMR believes in instilling trust and inspiring confidence through their thorough research approach and innovative strategies. They specialize in interpreting colossal data into relevant insights, giving clients the edge in a data-first world. 

Their services include offering comprehensive market research reports on a variety of industries, from food and beverages to IT and automation. With a decade-long association with multitudes of participants across the value chain, PMR capably dissects niche segments and categories. Offering industry analysis and business insights, they understand the importance of early movers and grant them a strategic advantage with real-time market intelligence. PMR serves a broad range of clientele including Fortune 500 companies and other substantial market participants, aiding them in making well-informed business strategy decisions.

Based in the vibrant borough of Brixton, London, Hook Research is a dynamic Audience Insight agency, providing consumer research, content development, and brand strategy services. The agency prides themselves on using their innovative 4D Methodology, combining standard and avant-garde techniques to aid in content strategies and create award-winning programming. Their core values center around providing deep, valuable insights and developing compelling content based on a robust understanding of audiences' real worlds.

Hook Research offers a range of services including branding, content development, and qualitative market research. A standout offering is Chatterground, a program designed to give brands direct, up-to-date insights about their brand from children and families. Hook Research primarily serves both innovative, young companies as well as respected, classic businesses.