What is an Event Marketing Agency?
An Event Marketing Agency is an expert organization that aids businesses in creating and executing marketing strategies around events to promote a product, service, or cause. They function by strategizing the event's theme, managing logistics, implementing promotional campaigns, and using on-site engagement tools to create memorable experiences.
Their purpose is to generate brand exposure, create meaningful customer interaction, and ultimately, drive sales or awareness. Businesses of all sizes and industries, non-profits, and even individuals looking to host an event that leaves a lasting impact on their audience and furthers their objectives, may benefit from the expertise of an Event Marketing Agency.
What are the benefits of hiring an Event Marketing agency?
An event marketing agency can offer a myriad of valuable benefits that can contribute to your business's growth and success:
1. They will design and execute memorable events that elevate your brand
Event marketing agencies have the expertise to create engaging, high-impact events that leave a lasting impression on attendees. These experiences can significantly enhance your brand image, improve brand recall, and deepen relationships with customers and potential clients.
2. They will leverage their industry connections to secure better resources
Event marketing agencies have extensive networks in the industry, which can help secure high-quality resources, notable speakers, and event sponsorships. This network can enhance the quality of your event, making it more attractive to attendees and contributing to a more successful outcome.
3. They will strategically position your event for maximum exposure
Through their understanding of the market and their extensive experience, event marketing agencies can effectively position your event to reach the right audience, optimize attendance, and maximize engagement.
4. They can measure and analyze the success of your event
Event marketing agencies are equipped with the tools and skills needed to track the success of your event accurately. They provide actionable insights based on thorough event analytics, which can be used to improve future marketing strategies and maximize return on investment.
5. They can enhance audience engagement and participation before, during, and after the event
A strong event marketing strategy involves engaging attendees not just during the event, but also before and after. Event marketing agencies have the know-how to create pre-event hype, maintain high engagement levels during the event, and ensure continued interaction post-event. This extended engagement can boost brand loyalty and facilitate stronger relationships with your audience.
6. They will assist in the effective integration of event marketing into your overall marketing strategy
Event marketing is most effective when seamlessly integrated into your broader marketing strategy. Event marketing agencies can ensure this integration is done strategically, enhancing the overall impact of your marketing efforts and driving long-term success.
What services do Event Marketing agencies offer?
- Event Conceptualization: Event marketing agencies create unique, innovative concepts for events based on client objectives and target audience characteristics. They conduct brainstorming sessions and leverage market research to develop event themes that can effectively engage attendees and facilitate the desired brand interaction.
- Venue Selection and Management: These agencies assist with venue selection, securing, and management, factoring in the event's size, theme, and geographical reach. They handle all aspects of the venue logistics, from booking to negotiation of contracts, setup, teardown, and event day coordination.
- Event Promotion and Publicity: Event marketing agencies develop and implement a strategic promotional plan to maximize event visibility and attendance. This involves creating event-specific content for various channels, leveraging social media and email marketing, reaching out to influencers or media outlets, and possibly even arranging for paid advertising.
- Sponsorship Acquisition: To help offset event costs and add value, event marketing agencies can identify and secure sponsorships. They prepare compelling sponsorship proposals that highlight mutual benefits and manage the entire relationship, including contract negotiation and ensuring sponsor visibility during the event.
- On-site Event Management: On the day of the event, these agencies handle all on-site logistics to ensure a smooth operation. This includes managing vendors, coordinating staff, overseeing the event timeline, and addressing any issues that may arise.
- Post-Event Analysis: After the event, marketing agencies offer post-event analysis services, collecting data on attendance, attendee feedback, and overall event performance. They then utilize this data to measure the event's success against initial objectives and provide insights for future events.
Top Event Marketing Agencies

Evolve Activation

About
Evolve Activation
Founded in 2013,Evolve Activation is a global event marketing logistics partner that offers a wide range of services to support marketing strategies and event activations. They specialize in program development, retail activation, product demos, sampling, field reporting, measurement, PR stunts, tours, event compliance, staffing, and more. With a customer-focused approach and flexibility, Evolve Activation is able to work within budget guidelines, making them an ideal choice for clients seeking customized support.
One unique aspect of Evolve Activation is their ability to provide white-label services. This means they can work as a silent partner, supporting agencies and their clients behind the scenes while maintaining a seamless brand experience. This flexibility, coupled with their low overhead, makes Evolve Activation a preferred choice for clients looking for reliable event marketing solutions.
Sectors
• Automotive
• Insurance
• Tech
• Telecommunications
Key Clients
• Cypress Grove Cheese
• HiRoad Insurance
• ZOA Energy Drink
• Youtheory

GMR Marketing

About
GMR Marketing
GMR Marketing, headquartered in the U.S., is recognized as an established experience agency. It is notable for its thorough understanding of the requirements and dreams of people, which is utilised in constructing memorable stories using impactful strategies for brands. Its core values center on making brands unforgettable through innovation, strategy, creativity, and performance-based results.
GMR Marketing specializes in transforming brand experiences into lasting memories by managing tours, building immersive worlds, and tapping into passions for music, sports, and entertainment. It also focuses heavily on corporate social responsibility, sustainability, and diversity, equity, and inclusion. With a history dating back to 1979, its target audience includes leading global brands desiring experiential promotions, effective sponsorships, and other non-traditional marketing services.
Sectors
Key Clients

Rose Gold Collective

About
Rose Gold Collective
Rose Gold Collective is a full-service brand experience agency with its main offices in Miami and Charlotte, and satellite offices in Chicago and Los Angeles. It specializes in event design, production, and experiential marketing nationwide. Their main objective is creating events that create impactful human connections between brands and their target audience. They believe in the importance of individuality and brand identity. Their talented team of strategists, creatives, producers, artists, set designers, and digital tech nerds offers exceptional results with a detailed approach and latest trends for a superior experience.
Through the use of cutting-edge technology, they provide services like event planning, product launches, and large user conferences across a range of verticals. Rose Gold Collective has the tools and expertise to cater to sectors including travel, wine and spirits, fashion, luxury, consumer goods, lifestyle, retail, technology, and philanthropy.
Sectors
Key Clients

Manifold

About
Manifold
Manifold is an award-winning experiential marketing agency based in San Francisco, Los Angeles, and Portland. Their approach to successful marketing is rooted in cultivating mutual trust in great ideas. Known for their creativity and execution, Manifold prides itself on its diverse team of expert branded experience designers, bringing together different parts, elements and features to create engaging brand experiences that captivate and inspire.
Their core values lie in exploring new technologies and emerging trends, always aiming to produce extraordinary experiences that delight their audience. Their target audience includes clients seeking guidance in online and offline live event, brand & product consumer marketing, conference and event marketing, and sales, trade and retail marketing among others.
Sectors
Key Clients

Agency Be

About
Agency Be
Agency Be, based in Miami, is an expert in Event and Experiential Marketing, dedicated to creating unique experiences that make a memorable impression. Committed to delivering results, they design and execute multi-platform experiences and create comprehensive strategies globally. Their core values are tied to providing unique marketing strategies, developing revenue generating campaigns, and refining brand loyalty. Specific services include digital marketing strategies, event management, video production, content creation, and sponsorships.
Furthermore, they have a particular expertise in virtual event production and live event production, and they offer targeted sales strategies and business platforms. With more than 12 years of experience, Agency Be works well with a broad array of clients, from local businesses to global brands across verticals, assisting them in increasing their brand awareness and audience loyalty.
Sectors
Key Clients

Sparks

About
Sparks
Sparks is a global brand experience agency that transforms audiences into brand champions through engaging experiences. Based in the US, APAC, and EMEA regions, it emphasizes integrity, continuous evolution, attention to details, and innovative thinking. The agency's approach aligns with their commitment to integrity, questioning everything, and embracing change.
The agency offers a wide range of services, including activations like pop-ups and buzz campaigns, digital marketing through custom interactives and AR/VR engagements, the creation of immersive environments, diverse events like workshops and keynotes, exhibitions, retail activations, and virtual events with custom platforms. Sparks primarily serves clients seeking to create meaningful brand experiences, engaging across live and digital events. The team excels in working with clients who value creative insights, strategic direction, and brand obsession. Their target audience spans various industry sectors, offering services anywhere they are needed.
Sectors
Key Clients

First

About
First
FIRST is a globally recognized brand experience agency, headquartered in New York. This passionate collective focuses on connecting individuals with the world's leading brands through the art of storytelling. The agency's core values include the provision of insight, intelligence, and innovation to shape ideas that will inspire action and resonate with their audience.
The broad array of services includes strategic planning, creative and design, digital and interactive, event management, and production, to name a few. Touting an expansive portfolio of clients, FIRST boasts a diverse liaising experience with brands across industries, ranging from corporate to retail to non-profit organizations.
Sectors
Key Clients

The Pineapple Agency

About
The Pineapple Agency
The Pineapple Agency, an independent experiential marketing agency, is based in Denver, CO. Offering strategically driven integrated marketing experiences, their approach is a mix of unexpected creativity, careful strategy, and data-driven results. They believe in pushing boundaries to yield effective consumer interactions and ensure high brand visibility. The agency’s core values include boldness, passion, collaboration, grit, resourceful inventiveness, and imagination in all they undertake.
They offer services that range from planning and executing dynamic campaigns, developing compelling content to creating brand experiences. Essentially, they aim to provide end-to-end solutions that help brands achieve their sales and marketing objectives while maximizing ROI. Their target audience extends to various organizations keen on storytelling and building unique experiences around their brand, product, or service, all while making a lasting mark in their industry.
Sectors
Key Clients

AGENC

About
AGENC
AgenC, situated in Los Angeles, is an award-winning experiential marketing agency that creates compelling experiences to establish emotional ties with brands. At the core of AgenC lies a commitment to innovate, with a team of specialists weaving together architecture, design, publicity, content development, artistry, and production to create remarkable brand strategies.
AgenC offers a wide variety of services, backed by decades of experience. From organizing marketing events, creating interactive installations, to producing video series or short films, they deliver engaging customer-oriented experiences. Their customer-centric approach has led them to work well with renowned brands, driving growth and increase in revenues. Whether your business aims to increase customer engagement or identify areas to improve, AgenC stands well-equipped to assist in capturing the needs of your target audience and drawing out strategies for growth.
Sectors
Key Clients

Lime Media

About
Lime Media
Lime Media, based in Rockwall, Texas, is a top experiential marketing agency known for bringing imagination to life with customized, nationwide-marketing experiences. They pride themselves in creating emotional connections to brands, making them relevant to current and potential customers. They accomplish this by engaging consumers in a variety of locations and environments, which influences their purchasing decisions in the future.
Lime Media offers several services including event planning, location scouting, product sampling, guerrilla marketing, and more. Their unique approach to marketing involves customized vehicles, pop-up shops, LED trucks, and trailers that move programs to large and small markets across the country. Their target market range is broad, as their versatile marketing plans fit any budget and effectively promote a wide array of brands including Comcast, Sears, Skechers, and Virgin Mobile.
Sectors
Key Clients
NRG

About
NRG
NRG is an experiential marketing agency based in Los Angeles, dedicated to bringing brands to life through immersive experiences. Their core values lie in producing tailor-made, authentic marketing programs that draw people into stories and connect brands directly with their audiences through meaningful moments. They strive to create bespoke experiences that are memorable, unique, and impactful.
Their array of services includes community engagement strategies, event production, mobile marketing tours, pop-up activations, and more. Each project is designed to be conducive to the brand's image, whether it involves engaging in sports, fashion, gaming sectors, or beyond. Brands looking to create a memorable presence in their industry will find a dedicated partner in NRG, who is ready to turn ambition into activation. The agency's innovative approach to experiential marketing is favored by some of the most recognizable and progressive brands of our time, be it emerging names or established ones.
Sectors
Key Clients
OBE

About
OBE
On Board Experiential (OBE) is an experience-led agency based in Los Angeles, New York City, and San Francisco. They leverage creative strategies, state-of-the-art technology, and a fully integrated production team for transforming brand ideas into memorable experiences. Their core values involve fostering a team-driven approach, blending their business with the client's, enabling creative magic, and ensuring lean budgeting.
They provide a plethora of services from concept development to post-production, including account services, business administration and ensuring data compliance. OBE's target audience encompasses both consumer and B2B markets. They excel in coordinating internal events, sponsorship activations, creating immersive interactive experiences, live steams, social strategy implementation, UI/UX design, data management and content creation. With clients ranging from Chase, Nike, Meta to Activision, OBE is a dynamic choice for brands seeking an engaging, innovative approach to marketing.
Sectors
Key Clients

Attack Marketing

About
Attack Marketing
Attack! Marketing is a field marketing agency located in the United States, offering innovative and ROI-based marketing strategies. The agency's main focus lies in establishing positive relationships through time, collaboration, and trust, coupled with their drive for diversity and the experience they've garnered over the past 20+ years. Their specific services include Experiential Activations, Event Marketing Sampling Programs, and Retail Demo Programs, aiming to increase sales, brand awareness, and consumer loyalty.
Additionally, Attack! Marketing champions the work of on-brand talent, offering demo management and field activation solutions. Their client base is extensive, having managed marketing programs for notable brands within the natural foods, CPG, alcohol/spirits, and tech industries. From startups in need of market penetration to established organizations looking to enhance their consumer outreach, Attack! marketing is aptly equipped.
Sectors
Key Clients
Assist Marketing

About
Assist Marketing
Assist Marketing, based in Menomonee Falls, WI, has been a trusted partner in event staffing and marketing services since 2010. Specializing in experiential marketing and event activations, Assist Marketing is known for its dedication to offering personalized services and delivering successful events. Their core values radiate around client focus and field staff fulfillment, evidenced by their comprehensive back-up policy, 24/7 on-call representatives, and in their industry-leading practices like video interviews for all staff, dedicated account teams, and reliable logistical expertise.
They have diverse service offerings including but not limited to event staffing, promotional models, trade show promotional staffing, and street teams. Assist Marketing caters remarkably well to a wide array of clients, from start-ups to Fortune 100 companies, establishing a strong reputation for bringing campaigns and events to life.
Sectors
Key Clients

MKMCreative

About
MKMCreative
MKMCreative is a full-service Branding and Experiential Marketing Agency with a global reach, based in San Francisco. They pride themselves on delivering creative and strategic brand activations that accelerate awareness and adoption. MKMCreative’s team of experts excel in developing brand identity, marketing strategies, and producing consumer engagement experiences. The agency's core competency is in delivering holistic branding solutions, from brand development and amplification to creative design services.
They offer services across various industries — Consumer Tech, FinTech & SaaS, CPG, Health & Wellness, Biotech & Pharma, Lifestyle, and more. These services are tailored to achieve the client's goals through a bespoke consumer engagement approach. MKMCreative's target audience includes both established and emerging brands looking to connect with their target constituencies through innovative marketing strategies and experiences.
Sectors
Key Clients

TRADEMARK

About
TRADEMARK
Trademark Events is a San Francisco-based corporate event production company committed to creating inspiring and impactful experiences through unbridled creativity and production excellence. With roots in Lucasfilm's Industrial Light + Magic, they infuse their work with a combination of technology and imagination to create extraordinary experiences that leave a lasting impression. At their core, they strive for excellence in every detail, from executing flawless productions to managing all event logistics.
Their services span across event planning and production, experiential design, stage design, public relations, video and audio visual production, and the creation of unique activations and keynotes. Best-in-class event planning services are ensured, with the team's expertise in making company events come to life in line with the brand messaging. Trademark has a broad target audience, making connections with corporations in San Francisco and beyond. With high-profile clients who prefer to use them for glow events, and glowing testimonials, they are shaping up as a trendsetter in their industry.
Sectors
Key Clients

GRADIENT

About
GRADIENT
Gradient is a creative, full-service experiential marketing agency with locations in New York, Miami, and Los Angeles. They leverage technology to create powerful and memorable experiences that drive results and establish human connections. As a value-driven company, Gradient prioritizes sustainability and offers net-zero emission experiences. In addition, they advocate for diversity and inclusion, with a team boasting twelve different nationalities and a 70% female workforce.
Their services are diverse and innovative, operating in both digital and physical dimensions. They create live events, digital brand experiences, and various content types. In the Metaverse, they specialize in virtual reality and other cutting-edge technologies. They excel in crafting strategies to generate compelling experiences to drive sales, buzz, publicity, and foster direct communication. Over the past 14 years, they have been the agency of choice for over 200 brands, including Cartier, Lamborghini, and Warner Bros. They're an ideal partner for companies looking to forge powerful, human-centric connections with their audience.
Sectors
Key Clients
Factory360

About
Factory360
Factory360, established in 2007, is an award-winning experiential marketing agency based on technological trends and creativity. Located at the forefront of the intersection between the physical and digital world, they are well-known for their blend of creativity, precision, culture, and data. The agency, founded by diverse minds and driven by purpose, interacts with authentic passion to forge true connections.
Their comprehensive services include experiential pop-ups, guerilla marketing, virtual events, mobile tours, branding, digital design, social media strategy, and influencer marketing. They also provide PR strategy, mobile marketing, and digital PR. This wide array of offerings gives them the flexibility to create unique, bespoke marketing plans for each client. Factory360's commitment to diversity is evident in their enthusiastic engagement with various types of clients, placing them among the top 0.1% of creative agencies founded by women. This multicultural background allows them to understand and connect with distinct audiences worldwide, making them ideal for brands looking to communicate across cultures and platforms.
Sectors
Key Clients

Wonderland Agency

About
Wonderland Agency
Wonderland Agency, based in London, UK, is a highly creative event and production agency that helps brands engage, connect, and evolve. Committed to bringing about change and fostering desire, Wonderland knows what it takes for brands to succeed in a competitive marketplace. They are committed to operating responsibly, continually seeking ways to reduce their footprint and leave no trace, and align themselves with similar-minded brands and suppliers. They reuse, recycle, donate props, and work with as many sustainable materials as possible.
Their special services include creating hybrid events and award-winning experientials that help their clients connect with audiences in meaningful, innovative ways. Wonderland Agency collaborates with and donates to charities like NSPCC, Cancer Research, Spear, and Streets Kitchen, among others. They are ideally suited to connect with brands that are forward-thinking and looking to engage with their audience in meaningful, impactful ways. Their belief is that creativity changes brands, businesses, and people, fostering a habit of thinking differently.
Sectors
Key Clients

MAG

About
MAG
MAG (formerly the Michael Alan Group) is an influential experiential marketing agency based in New York City, delivering compelling campaigns both online and offline. Founded in 2001, the company befits itself as a diligent collaborator dedicated to fostering connection between brands and their target audience with novel concepts to achieve business objectives. At the heart of its operations is the commitment to creativity, collaboration, and an admiration for logistics.
Service specializations range from creating publicity stunts to interactive virtual training events, all composed with the exact aim of optimizing experiences at every level. MAG's prowess in executing flawless events and designing engaging experiences has fostered powerful partnerships with clients across the technology, retail, lifestyle, and health and wellness industries.
Sectors
Key Clients

Marketing Genome

About
Marketing Genome
Marketing Genome is an award-winning marketing agency with operations in California and New Jersey. They specialize in producing top-notch trade show exhibits, displays, and events that resonate with audience effectively. With over 30 years of experience, they have embedded marketing into their DNA, delivering exceptional, innovative ideas, high-quality service, and real results. Their core values revolve around mutual respect, clear communication, and cooperation, eliminating problems and finding solutions for their clients.
Services offered include full program management, trade show booth designs, exhibit fabrication, on-site management, and experiential marketing campaigns such as eSports productions, mobile tours, product launches, street teams, pop-up shops, and PR marketing. Marketing Genome works flexibly across industries, catering to clients in major U.S. cities and offering international support.