What is an Amazon Agency?
An Amazon Agency is a specialized service provider that helps businesses optimize their presence and performance on the Amazon platform. Amazon Agencies work by developing strategies for product listing optimization, advertising, inventory management, customer service, and more. In order to increase visibility and sales they conduct market research, track performance metrics, manage sponsored product campaigns, and utilize Amazon's vast e-commerce and marketing tools.
The purpose of an Amazon Agency is to help businesses navigate the complexities of the Amazon marketplace, ensuring they reach their target customers effectively and manage operations smoothly. These agencies provide an essential service for any business, whether a startup or an established company looking to develop or grow. This includes manufacturers, retailers, and brands across various industries aiming to tap into Amazon's vast customer base and extensive e-commerce infrastructure.
What are the benefits of hiring a Amazon agency?
Hiring an Amazon agency can offer your business significant advantages:
1. They will expertly optimize your Amazon product listings for maximum visibility
Amazon agencies have a deep understanding of Amazon's A9 algorithm and will apply proven strategies to increase the visibility of your products. This includes optimizing product descriptions, images, and keywords, leading to improved product ranking and more traffic.
2. They will help you navigate Amazon's complex system more effectively
Amazon's marketplace can be intricate and complicated, with a vast number of rules and policies that sellers must adhere to. An Amazon agency can help your business successfully navigate this complex ecosystem, avoid common pitfalls, and maximize your profitability on the platform.
3. They will develop and execute a comprehensive Amazon marketing strategy
Amazon agencies possess the expertise to formulate a comprehensive marketing strategy tailored to your business goals on Amazon. This includes the effective use of Amazon's advertising tools, promotional campaigns, and leveraging Amazon’s customer data for targeted marketing.
4. They can improve your Amazon seller ratings and reviews
Customer reviews and seller ratings are crucial factors in determining a seller's success on Amazon. Amazon agencies can implement strategies to garner more positive reviews and improve seller ratings, thereby increasing consumer trust and sales.
5. They can help expand your business into international Amazon markets
If you're planning to sell your products globally, an Amazon agency can help. They understand the nuances of international markets and Amazon's localized platforms, aiding your business in breaking down geographic barriers and reaching a global customer base.
6. They can provide effective inventory and order management
Managing inventory and orders on Amazon can be a challenging task, particularly as your business scales. Amazon agencies offer services to manage these aspects efficiently, ensuring a smooth and timely fulfillment process, reducing the risk of stock outs or overstocking, and ultimately enhancing customer satisfaction.
7. They can mitigate the risk of Amazon policy violations
Failure to comply with Amazon's policies can lead to severe consequences, including account suspension. Amazon agencies have a thorough understanding of these policies and will ensure your business stays compliant, mitigating the risk of costly violations.
What services do Amazon agencies offer?
- Amazon Listing Optimization: Amazon agencies work on optimizing product listings for better visibility and conversion rates. This involves keyword research, competitive analysis, product description writing, and optimization of product images, with the aim of aligning with Amazon's search algorithm and maximizing product visibility.
- Amazon Advertising Management: These agencies provide a full range of services related to Amazon Advertising, from keyword research and campaign setup to bid management and ongoing optimization. They manage both Sponsored Product Ads and Sponsored Brand Ads, tailoring campaigns to meet specific client objectives and improve return on ad spend.
- Amazon Brand Registry and Protection: Amazon agencies assist businesses with Amazon Brand Registry, a program that provides brand owners with increased control over their product listings. Additionally, they monitor for potential brand infringements or unauthorized sellers, ensuring that clients' intellectual property rights are upheld on the platform.
- FBA Management: Amazon agencies help sellers navigate Fulfillment by Amazon (FBA), managing all aspects from inventory forecasting to shipment creation and label requirements. This service aims to maintain compliance with Amazon's FBA policies, avoid storage fees, and ensure smooth operation of the fulfillment process.
- Review and Feedback Management: Managing customer reviews and feedback forms an essential part of Amazon agency services. This includes responding to reviews, addressing negative feedback, and developing strategies to increase positive reviews, aiming to enhance the seller reputation and drive sales.
- Amazon Storefront Design: These agencies design and manage Amazon storefronts, creating a branded shopping experience within the Amazon platform. This involves designing the layout, creating compelling content, and incorporating SEO best practices to drive traffic and boost brand visibility on Amazon.
Top Amazon Agencies
Lezzat

About
Lezzat
Lezzat, an Amazon Full Service Marketing Agency, operates from Reading, UK. They specialize in providing comprehensive services on the Amazon platform, including markets in the UK, USA, Canada, Mexico, EU, and Australia, as well as E-commerce Marketing Services. The agency's core values are rooted in their expertise as Amazon sellers themselves, and their commitment to simplifying the complexities of selling on Amazon. Their award-winning team comprises marketing specialists, designers, photographers, and consultants, all dedicated to delivering exceptional results.
Lezzat offers a range of services, including account setup, listing optimization, SEO, imagery, world-class Amazon advertising (PPC, DSP, and Video), and professional product photography. They also provide E-commerce marketing strategies to help businesses expand globally into other Amazon and various marketplaces. Their target audience includes both popular consumer brands and innovative start-ups looking to enhance their presence and sales on Amazon and other e-commerce platforms.
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Canopy Management

About
Canopy Management
Canopy Management, the leading full-service Amazon agency, helps brands win bigger since their inception in 2015. The Texas-based company employs human-led and software-driven strategies to drive growth. The agency is distinguished by their trusted partnership approach, extensive industry experience, and meticulous application of cutting-edge software tools.
Services offered include full-service account management, PPC advertising, product listing optimization, inventory management, Google advertising, customer service management, revenue reclaim, Amazon SEO, and customized reporting. They even go the extra mile by offering product photography & video services. The agency is ideal for businesses eager to grow, particularly those in the ecommerce industry.
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Emplicit

About
Emplicit
Emplicit is a Chicago-based, co-dependent Ecommerce Maximization Partner committed to manage every aspect of their clients' sales journey. Guided by a culture of supporting both team and clients, the agency’s dedication is significant in the effective management of ecommerce businesses.
Emplicit provides a variety of services, including ecommerce and product strategy, Amazon US and international expansion, digital marketing, SEO, social media marketing, logistics for Amazon, catalog services, case management and 24/7 customer service. They are connected to client success with two proprietary technologies - FlatFilePro and Stonehenge - that deliver data-driven solutions tailored to client needs.
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• Ausnutria
• General Mills
• Organifi
• Service king

Remazing

About
Remazing
Remazing, based out of Hamburg, Germany, is an internationally recognized marketing agency specializing in services and software solutions for brands on Amazon and various other online platforms. Committed to boosting long-term sales on Amazon for their partners, their core values revolve around delivering comprehensive and efficient e-commerce solutions.
Their full-array of specific services include advertising, content strategy, monitoring, and reviews alongside free analysis of the brand's Amazon accounts. Remazing caters to entrepreneurs anticipating exponential sales growth on Amazon, and global eCommerce managers who require quick and quality service. The primary goal is to provide brands with all necessary tools and services to navigate the challenges of Amazon, fulfil their online marketplace potential, and create their success stories on Amazon.
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Vertical Rail

About
Vertical Rail
Vertical Rail, located in Bloomington, MN, is a marketing and advertising agency offering specialized services for Amazon Ads. The company prides themselves in being composed of veteran marketers representing proven marketing fundamentals that are adapted for today's Omni Channel brands. With special expertise in product visibility, Vertical Rail customizes advertising strategies including Amazon DSP to fuel sustainable growth and long-term profit acceleration.
Vertical Rail offers specific services such as DSP Management, Advertising, Seller Consulting, Account Management, A+ / Brand Stores, and Product Optimization for Amazon. They also provide advertising and seller consulting services for Walmart, along with Google Ads, Google Shopping, and Google Product Optimization. Their target audience includes manufacturers and sellers looking to exceed their sales goals, improve their visibility, and alleviate common issues with seller management.
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Global Overview

About
Global Overview
Global Overview is a full-service Amazon agency with a dedicated international presence in Minneapolis, Seattle, and London. Since their establishment in 2008, the agency has been focused on long-term success in Amazon and beyond, combining diverse retail and logistics experiences to elevate partners' businesses across Amazon and other leading platforms. The three pillars driving this agency are driving profitability, boosting market share, and building brand equity.
They offer services like adjusting functional areas of a business for alignment, crafting unique strategies supporting business goals, building strong relationships for unique access levels, and combining tech insights with human knowledge for brand building. The target audience of Global Overview is expansive, ranging from brands seeking to expand their visibility and market share on Amazon to businesses looking for long-term success and legacy-building on the platform.
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marketplace amp

About
marketplace amp
Marketplace AMP is a UK-based full-service marketing agency specializing in e-commerce optimization. The agency primarily focuses on powerful media platforms like Amazon, prioritizing the visibility and success of clients' products online. They have a keen understanding of what works on these platforms, ensuring maximum audience engagement. Their core values involve cutting the jargon, simplifying processes, and offering data-driven insights to outpace competition. The team's e-commerce experts masterfully handle setting up, optimizing, and increasing sales on various online marketplaces.
Among the services they offer includes strategic account management for Amazon Seller Central and Vendor, data-driven market research, Amazon SEO & listing optimization, product launch strategies, and premium A+ content creation, among others. Marketplace AMP's target audience primarily consists of brands seeking to increase their online presence and sales, specifically those focused on FMCG sectors like food & drink, health & hygiene, pet care & home & garden. They also extend their services to businesses seeking to penetrate or increase sales on global marketplaces such as eBay and Alibaba.
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Sequence Commerce

About
Sequence Commerce
Sequence is a modern Amazon agency that assists brands in successfully navigating the Amazon marketplace. Situated in the heart of the e-commerce industry, they provide quality services to brands around the world. Sequence functions on the fundamental values of expertise, data-driven strategies, and customization for each unique brand they work with. The agency puts great emphasis on assisting clients with catalog management, SEO, copywriting, advertising, strategy implementation, and comprehensive reporting.
They are also known for offering advanced Amazon management services, including running high-impact advertising campaigns which enhance visibility and conversions. Sequence's services extend beyond Amazon marketing and tackle non-Amazon marketing needs too, including TikTok, Google, and social media advertising. Their typical clients include leading brands, sellers, and agencies seeking growth, visibility, and success on Amazon and other online avenues.
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Amazonia PPC

About
Amazonia PPC
Amazonia PPC is a Los Angeles-based, full-service e-commerce marketing agency that helps 6-7 figure businesses grow through custom-tailored PPC management and product listing optimization. Their marketing expertise combined with professional data analysis tools allows them to offer tailor-made, profitable advertising solutions to e-commerce businesses selling on Amazon
Their core services include Amazon branding, Amazon PPC services, and Amazon copywriting, carefully targeting every strategy to resonate with the audience. Their target clients comprise growth-oriented Amazon Sellers seeking superior creative advertising and branding solutions. Amazonia PPC relies on their commitment to business profitability, strong communication, and holistic strategies to serve their broad range of clientele effectively.
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Amazing Marketing

About
Amazing Marketing
Amazing Marketing Co., based in New York, is a dynamic marketing agency that specializes in creating unique and effective marketing strategies. They pride themselves on their innovative approach, industry expertise, and unwavering dedication to their clients' success.
Their core values center around creativity, integrity, and results. They believe in thinking outside the box to deliver unique solutions, maintaining transparency in all their dealings, and ensuring their strategies yield tangible results.
Amazing Marketing Co. offers a wide range of services, including SEO, social media marketing, content marketing, and web design. They are committed to helping businesses increase their online presence and reach their target audience more effectively.
Their target audience includes small to medium-sized businesses looking to improve their online presence and reach a wider audience. They work well with businesses across various industries, providing tailored strategies to meet their specific marketing needs.
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PDMG

About
PDMG
Palmetto Digital Marketing Group (PDMG), based in Charleston, SC, is a full-service Amazon marketing agency that focuses solely on Amazon and online marketplaces. Their core values are centered on quality over quantity, habitually over-delivering on their promises and making Amazon navigation easy for their clients. With seven years of experience and $400MM+ managed, PDMG has honed its approach to be data-driven and results-based, facilitating the growth of their clients' businesses.
Key services provided by PDMG include advertising management, creative management, customer service, marketing management, Amazon FBA management, and data science. The company boasts a diverse target audience, working primarily with brands that operate on Amazon and other online marketplaces. These brands range from startups to established businesses with a focus on maximizing growth on these platforms.
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beBOLD

About
beBOLD
beBOLD is a full-service Amazon marketing agency located in Los Angeles, California. It is an agency that values sustainable growth and profitability for their partners, striving to provide innovative marketing solutions tailored to their clients' unique needs. beBOLD's approach involves understanding the client's brand, strategizing a plan, executing the plan, and providing weekly reports on the execution of the strategy.
Their core service offerings include SEO image creation, A+ operations, inventory, setting up Vendor and Seller accounts, managing inventory and pricing, conducting keyword research, and managing Amazon PPC campaign. Their ideal customers are companies seeking to grow their business on Amazon's marketplace or recover from high chargebacks on their Amazon Vendor account.
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Seller Interactive

About
Seller Interactive
Seller Interactive is a full-service marketing agency that specializes in Amazon marketing and consulting. With offices in Canada and the United States, they are dedicated to helping brands grow online and excel in the competitive Amazon marketplace. The agency puts emphasis on building brand loyalty, trust, and employs customized strategies that have seen their brands grow to over $10 million in annual revenue in less than five years.
The comprehensive range of services offered by Seller Interactive includes full Amazon account management, search engine optimization (SEO), sponsored ads management, product launch, listing optimization, and brand protection, amongst others. They are particularly adept at handling account suspension appeals and reinstatements, and provide a unique wholesale partnership program. Seller Interactive primarily targets solo-preneurs, partnerships, startups, local businesses, and enterprises seeking to establish a strong presence and achieve significant sales growth on Amazon.
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Orca Pacific

About
Orca Pacific
Orca Pacific, located in Seattle, offers complete ecommerce services with a primary focus on Amazon optimization and management. They commit to improving the customer journey on Amazon, blending deep Amazon expertise with innovative technology. Their core values include data-driven decision making, industry-leading practices, and an uncompromising dedication to client service.
Orca Pacific provides specialized services such as SEO, advertising management, content optimization, and strategic account management. They help brands get discovered on Amazon through SEO and captivating advertising strategies. They establish brand presence on Amazon and optimize product detail page content for conversion. The agency works best with consumer brands intent on enhancing their online growth. They adopt a client's business as their own, offering strategic Amazon insights and practices and nurturing long-term, holistic business growth.
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Amazing

About
Amazing
Amazing Agency is a global marketing agency based in Madrid, specializing in marketing management on Amazon. This highly specialized agency provides an array of services to drive growth on Amazon. With a diverse team of experts, the agency presents a holistic approach to marketing, incorporating innovative strategies alongside traditional methods. The core values of Amazing Agency are centered on boosting sales and visibilities for brands across the world's biggest marketplace - Amazon.
The agency provides individualized attention to each brand with a variety of services like Content & Creatives, Retail Media, Data Consulting, and Ad-Tech Stack. Their target audience consists of international brands looking to optimize their presence and sales on Amazon. Amazing Agency prides itself on achieving average annual growth for its clients of 71%.
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Podean

About
Podean
Podean, located on Broadway in New York, is an innovative, global marketplace consultancy and agency dealing predominantly with Amazon. The company's core values lie in strategic thinking, end-to-end delivery, and an inherent understanding of how to drive profitable growth on Amazon.
The diverse team of experts at Podean demonstrate a broad range of capabilities. From devising robust marketplace strategies, managing retail operations, developing and optimizing content, handling both Pay-Per-Click and Demand Side Platforms to providing valuable analytics and insights. Podean's target audience spans manufacturers and brand owners alike, and their teams around the world from North America, Latin America, the UK, Europe, the Middle East, and Australia make it a truly global agency.
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Pirawna

About
Pirawna
Pirawna, based in the USA, is an Amazon-focused marketing agency. This agency specializes in optimizing and accelerating Amazon revenues. The agency prides themselves on their unique approach, focusing on targeted competition control and reverse-engineering of the conversion funnel for efficient marketing capital utilization. Pirawna's main areas of expertise are in the realms of global Amazon marketing and dual-portal proficiency.
They provide various services including campaign creation, inventory forecasting, sales acceleration, and third-party tracing. Clients also benefit from the agency's dedicated international expansion services, which extends to regions such as the UK and Germany. Pirawna works efficiently with diverse clients ranging from publicly traded corporations to startups, aiming to turn these into million-dollar companies on Amazon.
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Incrementum Digital

About
Incrementum Digital
Incrementum Digital is an Amazon advertising agency that is located in Los Angeles. The agency focuses on driving better business outcomes for your Amazon brand thanks to a proven approach to digital marketing, PPC management, creative services, and customer experience. They work with data-first approach, leveraging a team of data scientists to test and validate data before making any decisions about your strategy.
Specific services include Amazon DSP, Amazon Advertising, Seller Operations, and Creative Services. Their target audience includes brands looking to advance their digital footprint on Amazon and who lack the core Amazon competencies. The agency considers the brands they work with as partners and not just clients, a factor that has led them to work with some of the best brands globally.
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Optimizon

About
Optimizon
Optimizon, based in the UK, is a specialist in marketplace strategies on platforms such as Amazon, eBay, and other emerging online sales spaces. Driving efficiency and productivity through technology, data, and advertising for brands, they have earned the recognition as an Amazon Ads verified partner. Their approach is rooted in their core values of trust, empowerment, friendliness, and innovation.
They offer comprehensive services, including technical support, account management, creative design, SEO copywriting, and strategy development. They manage and optimize product sales across marketplaces worldwide for brands who seek more effective growth strategies online. Their target clients range from brands looking to increase their ROI and sales on Amazon to those wishing to maintain total brand control. The agency is vetted and trusted by top brands globally, scaling their growth on leading online marketplaces.
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Amify

About
Amify
Amify, based in Cincinnati, Ohio, provides expert, comprehensive Amazon solutions designed to accelerate growth for businesses worldwide. Their core values center on a technology-driven, results-focused approach, employing the latest data analytics, machine learning, and artificial intelligence technologies to deliver unparalleled insights into their clients' Amazon performance.
Specific services offered range from Amazon platform management to supply chain strategy, alongside creative content creation, advertising (PPC), and comprehensive strategy & analytics services, bringing together a holistic partner for all Amazon needs. The firm's clientele is extensive and robust, most ideally serving Direct-to-Consumer (DTC) brands.