Top Hispanic Marketing Agencies in 2023

Captura Group, a Hispanic digital marketing agency based in San Diego, is renowned for its full-service bilingual capabilities. Founded in 2001, the agency's core values lie in pioneering innovative marketing communications with a sharp focus on creating engaging content to connect brands with consumers. They specialize in areas shaping marketing communications, creating solutions where they don’t exist to stimulate innovation and growth for their clientele. Specific services offered include creating and amplifying behavior-changing ideas capable of unlocking business growth through digital strategies. Their target audience extends to brands looking to discover their rightful and ownable place within the diverse markets they serve, leveraging their dual language capabilities. They thrive on unlocking business growth for clients through behavior-changing ideas.

Mel Rodriguez & Co. is a Los Angeles-based advertising agency that specializes in helping companies authentically connect with U.S. Hispanics online. They focus on creating compelling and effective digital campaigns, from strategy and production to media channel planning, placement, and promotion.

The founder, Melissa Rodriguez, has over seven years of corporate consulting experience, witnessing firsthand how Fortune 500 companies often struggle to authentically connect with the U.S. Hispanic market. Mel Rodriguez & Co's highly specialized expertise, along with their focus on creating culturally relevant content, sets them apart from traditional marketing agencies and makes them a great option for companies that want to effectively engage with this influential demographic.

Based in various locations including Orlando, New York, Miami, and Buenos Aires, The Group Advertising is a highly progressive advertising and digital agency. They are passionate about making brands culturally relevant and utilize their Transcreational Marketing© approach to deliver content that is socially and culturally attuned. 

They offer various services including but not limited to broadcast print collateral branding, digital marketing, SEO+SEM, content marketing, email marketing, influencer marketing, public relations, and content strategy. The Group Advertising primarily targets multicultural consumers and works exceedingly well with brands aiming to increase their cultural relevancy and connect more emphatically with a diverse market.

Spanish+Media is a Chicago-based performance marketing agency designed to drive growth from the always-on U.S. Hispanic customers. The agency prides itself on generating authentic and effective results for clients, focusing on increasing leads and providing a considerable return on investment. By combining culture and data, the agency offers a multi-channel, full-funnel Hispanic digital marketing approach.

Services incorporate U.S. Hispanic media planning, campaign implementation and testing, performance tracking and attribution, channel/conversion rate optimization, retargeting strategies across multiple channels, culturally appealing ad copy and branded content, and live reporting dashboards. Their target audience comprises results-driven brands, looking to scale and grow in the U.S. Hispanic market. They run campaigns for some of the world's largest brands, emphasizing culturally rich and technologically adept strategies to connect with the U.S. Hispanic demographic effectively.

Casanova//McCann, headquartered in Cannes, is a highly awarded Hispanic agency that specializes in translating culture into significant business impact. The company's core values include Ingenio, signifying creativity and inventiveness, Orgullo representing pride in their work, Pasión reflecting passion for results, Familia depicting values derived from family, and Bondad demonstrating commitment to doing good. 

The agency is expert in tackling a myriad of rich, Latinx subcultures, ensuring authentic engagement and navigating Latino culture to uncover unique opportunities for business growth. From translating cultural nuances to crafting ideas that move both people and brands, they have it covered. Their primary target audience is the culturally fluid Latino consumers who no longer fit into traditional acculturation models and seek a balanced representation of their Hispanic and American identities.

Vaquero Advertising is a creatively-driven, innovative, and diverse Hispanic Marketing Agency based in Dallas, Texas. Their core values involve creativity, innovation, and diversity, with a mission to help brands connect with the Latino community in the United States. 

Vaquero Advertising offers a range of specific services, including branding, graphic design, multicultural campaigns, copywriting, social media management, and SEO, among others. They have a particular focus on engaging with the fastest-growing community in America. 

They place an emphasis on storytelling through English, Spanish, and Spanglish, working to establish customer trust and loyalty. Their target audience includes any company seeking to expand their reach to the Hispanic market, from small businesses to larger corporations.

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d2h Partners is a Hispanic advertising agency based in Los Angeles. The agency is dedicated to transforming standard marketing campaigns into performance-driven strategies that target the majority-minority US Hispanic market. The approach of d2h Partners is to be more than just a media agency – they aim to align your business to perform equally or better among Latinos compared to your core general market customers. 

Services offered by the agency include linear TV, digital services like social media and programmatic advertising, as well as performance campaign management, content creation, video production, lead generation, and subscription marketing among others. d2h Partners targets D2C and B2B campaigns that aim at immigrant, first-generation and "billennial" Hispanics.

Hispanic Group, located in Doral, Florida, is a premier digital marketing agency specializing in connecting businesses with the rapidly evolving US Hispanic market. Their approach is anchored on a deep understanding of the rich multiculturalism of the Latino market. Through a strategic and innovative approach to media, Hispanic Group helps brands unlock the power of this market sector and deliver success with culturally relevant strategies. 

They pride themselves on their knowledge, commitment, and ability to deliver tangible results, characterized by constant improvements and thriving on overcoming challenges. Their specific services span across cultural analysis, business analytics, navigating Latino trends and numbers, social solutions, traditional media strategies, and performance marketing, amongst others. Moreover, they have a distinguished focus on creative solutions that resonate culturally. The agency primarily targets businesses aiming to tap into the Latino market or enhance their engagement with this demographic, working hand in hand with brands to become a lifetime business partner, meeting their needs and fulfilling objectives.

Multi Latino Marketing Agency, a Chicago-based company, delivers multi-media, multi-cultural concepts and marketing strategies. They attempt to build bridges across business, culture, art, technology, and community, with an in-depth understanding of an evolving Hispanic America. 

Multi Latino Marketing Agency offers a variety of services, from maximized exposure of key messages to facilitating interactions between brands and Latino professionals. 

Their client roster includes high-profile brands like Verizon Wireless, Coca Cola, Comcast, amongst others. They are particularly effective with clients aiming to reach Hispanic audiences in the Midwest. 

Zabór Marketing Group is an advertising agency based in Los Angeles, focused on reaching new clients for businesses. They use innovative and unique approaches to engage audiences and establish strong brand connections. The core values of the company are centred on delivering superior and measurable results, leveraging their expertise in the marketing industry. Zabór Marketing provides a range of services, including targeted marketing, brand establishment, strategic planning, and more to assist businesses in capturing new customers and extending their reach. 

Their primary target audience includes organizations looking to engage Hispanic markets, helping brands establish a powerful presence in new and expanding markets. Zabór Marketing Group uses their deep understanding of this demographic to deliver successful campaigns that resonate with the Hispanic population.

Avanza Advertising, based in Miami, Florida, is a Hispanic-owned agency that provides a 360º solution for professionals and businesses, including government agencies needing budget-conscious branding, content, audio, and video production across digital formats. Striving for harmony in branded content across platforms, the agency aims to boost engagement and achieve conversions. 

Specific services include commercial video production, live audio recording, social media live streaming, 2D/3D animation, scriptwriting, translations, and sound design. Moreover, they extend their expertise in digital advertising, offering display ads, native advertising, social media ads, and tracking and reporting services. Avanza Advertising seeks to engage with an audience that has an appreciation for quality custom photography, video production, and authentic, resonating narratives. They are uniquely positioned to serve a cross-cultural audience, with staff speaking English, Spanish, and Portuguese.

Hernandez & Garcia, LLC, located in Lincolnwood, Illinois, is a leading marketing and PR agency in the US Hispanic market, offering a full array of services that include strategic planning, creative development, and production, media, promotions, and public relations. Their core values are based on merging valued, traditional business principles with digital communication tools of today. The agency boasts over 30 years of experience in developing campaigns that resonate with the consumer base and has built excellent relationships with clients, local communities, cultural organizations, and Hispanic media outlets. 

Their services include strategic planning, creative development and production, media planning and buying, promotions, and public relations. The agency aims to help businesses reach Hispanic markets across the Midwest, making them an excellent choice for clients looking to tap into this rich, diverse, and growing demographic.

Acento Advertising is a multicultural advertising agency based in Los Angeles. Their roots are in the Hispanic experience, in which they have harnessed for over 40 years of advertising brilliance. Their philosophy here is that "people can be more than 100%," clearly showing the firm's commitment to a deep understanding of cultural and linguistic nuances.

Their broad range of services includes the strategic use of media, creativity, and social dynamics to foster cultural connections. They especially excel in exploring cultural movements and moments, validating data, and innovating across specialties—with particular strengths in multilingual channel dynamics and socio-linguistic nuances.

Acento works excellently with clients seeking to connect with diverse markets and culture-focused audience segments. Their multicultural expertise combined with the celebrations of the power of 'and' equips them with the prowess to serve multiple languages and cultures situationally.

Inspire Agency is an independent, multicultural advertising agency based in Dallas, Texas. Their communication approach is intrinsically human; they don't just speak to Hispanics but speak to the world about Hispanics. Grounded in the belief that creativity can solve any business problem, the agency specializes in simplifying the complex and making it top of mind. They value the power and versatility of their innovations, equipping them with the ability to think big and execute flawlessly. 

Inspire Agency encompasses a wide range of services including creating advertising campaigns that not only inspire consumers but also build business value. Their storytelling is a multicultural experience, with particular emphasis on the U.S. Hispanic Consumer. The agency works well with challenger brands that live the U.S. Hispanic consumer mindset and those who allow their work to speak for itself, promising to foster a dynamic partnership equipped for success.