Top Education Marketing Agencies in 2023

SimpsonScarborough, located in Alexandria, VA, is a full-service marketing and branding agency that exclusively caters to higher education institutions. They've built a unique approach that combines innovative market research with traditional techniques to evolve into a powerful branding force. SimpsonScarborough takes pride in their ability to unearth data and provide educative insights from which marketing strategies are designed.

Their services are rooted in their dedication towards higher education, connecting institutions with the influencers of the future.  They offer a variety of services including brand strategy, creative, digital solutions, and media. This integration assists institutions to effectively communicate their brand stories, broaden reach, and carve a unique place in the crowded higher ed marketplace. Primarily, their clientele comprises colleges and universities who they advocate for, developing enduring brands that inspire and endure. 

ED Marketing Agency is situated in Canada and offers stellar branding and marketing services specifically for higher educational establishments. The agency is recognized for their ability to distinguish higher education institutions in a fiercely competitive environment, using deep insight and expertise to create clarity and establish a sense of purpose in their communication strategies. Their core values encompass critical thinking, innovative ideas, and a drive to assist educational institutions in overcoming their challenges. 

ED Marketing Agency offers a wide range of services, notably brand and digital marketing, which aid universities and colleges in increasing their impact by connecting with pertinent students, faculty, staff, and donors. Their impressive portfolio includes work with several esteemed institutions. The agency is designed to benefit higher education establishments, making them stand out from the crowd and attract the right audiences. 

Higher Education Marketing (HEM) is a specialized marketing agency based in Montreal serving education clients across Canada, the U.S., and Europe. Since their  establishment in 2008, HEM's multilingual team of specialists has been providing comprehensive digital marketing solutions tailor-made to meet the unique needs of each client. They are guided by their commitment to helping K-12 schools, language programs, universities, and colleges overcome recruitment challenges using innovative, data-driven solutions. 

HEM's core services encompass digital marketing, Mautic CRM, student portal, and consulting services. They offer inbound marketing, paid advertising, email marketing, website design and development, and international student recruitment. Their consulting arm includes Digital Marketing Audits, Advanced Admissions, and HubSpot Consulting. HEM's target audience is broad, covering a variety of education institutions, including K-12 schools, language programs, universities, and colleges.

Sextant Marketing, located in Tampa's historic Latin District, is a full-funnel marketing agency dedicated to the higher education sector. The agency was established by a team of experts who identified a need for change in higher education marketing. The company's core values center around their forward-thinking model, with over 19 years of experience in higher education program management, and a commitment to using the latest tactics and technology for improving engagement and enrollments. 

Sextant offers a comprehensive array of services including student recruitment, retention and yield campaigns, new student enrollment services, and engaging video campaigns. They notably have experience in doubling first-time freshman enrollments and increasing online enrollments. Their target audience revolves around institutions of higher education that are prepared to adapt and stay ahead in the evolving educational landscape.

Based in Troy, New York, Creative Communication Associates (CCA) is a full-service, award-winning marketing agency that specializes in higher education. Since 1983, CCA has dedicated themselves to strategically and beautifully executing projects that exceed expectations, while ensuring prompt delivery and outstanding results. Their core values underline a deep commitment to effectively voice client needs, work exclusively within the higher education niche, and foster a passion for the industry. 

CCA offers a multitude of services, including branding, enrollment strategies, and capital campaign challenges. Targeting colleges and universities, the agency prides itself on understanding the sector's intricacies and delivering solutions that meet their specialized needs. Their aim is to be more than just a service, but a trusted partner helping to navigate the multilayered world of higher education.

Kanahoma is a boutique education marketing agency based in San Diego, California. Founded in 2020, they utilize creative branding and effective direct response marketing techniques to thrive at the juncture of innovative design and business advancement. Kanahoma's core values are rooted in progressive performance marketing, drawing from decades of best practice experience in the education industry. 

Their services include best-in-class consulting, creative campaign management support and innovative marketing strategies. They serve a diverse target audience, catering to colleges and universities across the country, K-12 organizations, and education technology and service providers. With their unique approach to education marketing, Kanahoma position themselves as a key partner for organizations looking to build their brand or drive their bottom line in the complex education industry.

Waterfall is an award-winning creative agency based in MediaCityUK, Manchester, that specializes in education marketing. They dedicate themselves to creating sector-leading, mission-driven work, delivering innovative marketing strategies that result in a meaningful social impact. Their approach is immersive, understanding their client's world inside-out, and building lasting relationships. 

Some of the specific services they offer include the creation of student recruitment and course marketing strategies, in-depth campaign planning, and innovative print designs with built-in AR technology. Waterfall uses insight, creativity, and targeted messaging across various media channels, including outdoor billboards and digital screens. The agency primarily targets the education sector, working closely with colleges and universities to bring their unique stories to life. Their wide range of clientele includes those looking to champion young people, tackle climate change, and replace traditional prospectuses with digital content.

Ambleglow is a UK-based education marketing agency that specializes in serving schools, Multi Academy Trusts (MATs), and businesses targeting the education sector. With a 40-year track record, Ambleglow applies their deep knowledge of what works best in education marketing to help their clients achieve specific business objectives. The firm takes pride in their ability to function as a highly effective 'extra pair of hands' when clients need additional support to bring a project to life. 

Core services of Ambleglow include building fresh new brands, navigating social media advertising, and crafting focused marketing strategies. Clients range from educational institutions that require a boost in brand recognition and student admission rates, to commercial businesses aiming to engage schools more effectively. Whether it's designing a compelling brand identity, producing attention-grabbing adverts, or conducting in-depth marketing audits, Ambleglow integrates data-driven insights with creative expertise to deliver measurable results.

Fusing Education is an education marketing agency based in Queens, New York. The agency adopts a dynamic approach, utilizing both digital and physical platforms to enhance communication between schools, students, and parents. Their core focus is on reinforcing branding, augmenting exposure, and appealing to all stakeholders in the educational community. 

They offer a variety of services including responsive web design, professional graphic design, printing services, and school mobile apps, ensuring a smooth and efficient workflow. They are known for delivering top-quality work with ongoing support. With a penchant for creative solutions, Fusing Education is a dependable partner particularly for educational institutions seeking to establish a cohesive brand image, enhance school culture and programming, and foster a sense of community.

Look Education is a specialist education marketing agency based in Greenslopes, Brisbane. Established in 2017, the agency is backed by their parent company DesignByLook's 50 years of experience in design, advertising, and communications. The core values of Look Education consist of effective branding, insightful marketing strategies, and tailored solutions aimed at achieving strong results. The agency takes pride in their Look Strategic Approach - a methodology grounded in industry knowledge, research, and creative branding that reflects each client's unique essence. 

Look Education's specific services cover a broad range that includes market research, branding strategies, website design, digital marketing, social media marketing, production of marketing collateral, and many more. Their target audience comprises kindergartens, private and public state schools from K-12, outdoor educational organizations, TAFEs, tertiary institutions, and training providers across Australia, aiming to bolster growth, engagement, and confidence in their education brand.

VisionPoint Marketing is a specialized marketing agency situated in Raleigh, NC. The agency aims to positively transform higher education through their unique marketing efforts. They take pride in their ability to adapt their strategies and tools to work effectively within this dynamic and changing industry. Their core values are shaped by an intelligent, strategic, and nuanced approach that drives real-world results. 

Their specific services encompass integrated marketing, website redesign, campaign management, creative, SEO services, and CRM consultations. They work on a vast array of projects, ranging from enrollment campaigns to CRM strategies. Their primary target audience is the higher education sector, serving universities, community colleges, grad and online programs, and state systems. 

Bee Digital is an award-winning international marketing agency based in London and Las Vegas. They specialize in developing strategic and results-driven marketing campaigns for education companies. The company’s core values include originality, reliability, and a keen appreciation for the clients’ mission. They believe in transforming initial attention into enduring trust through their strategic and creative services. 

Bee Digital offers creative, strategic, and data-driven marketing solutions, including generating high-quality leads, devising measurable return on investment strategies, and ensuring predictable, consistent growth. They approach marketing campaigns with a unique mix of media, social media, email, and technology to guarantee success. With a deep understanding of the education sector, Bee Digital serves edtech and other education-related companies seeking to reach out to schools and educators. 

Viv Higher Education is a full-service marketing agency based in Concord, Massachusetts, specializing in enrollment strategy. Renowned for their deep understanding of market trends, the company stands by their core values of innovative responsiveness, thorough research, and strategizing to optimize and improve performance based on its clients' needs. They operate with a clear understanding of the nuances of this niche market, effectively meeting the unique perspective and needs of an audience seeking specific academic programs.

Specific services offered by Viv Higher Education range from Strategy Enrollment Management, Content Creation, Media & Analytics, to Design Strategy. Each of these services is customizable and targeted to build awareness, generate leads, nurture relationships, and to ultimately deliver results. The company effectively caters to higher education institutions, offering strategized content development that appeals to prospective students and faculty stakeholders alike. 

EdwardsCo is a highly trusted branding, marketing, and communications agency specifically servicing private schools, based out of Massachusetts with additional offices in Vermont, New York, and California. With over 40 years in the industry, the agency's core values include delivering strategy-driven, honest, collaborative and data-based results using sector experts who understand the changing landscape of educational marketing. 

EdwardsCo provides a plethora of services, including market research, brand strategy and messaging, message training, assessing and coaching for staff, strategic marketing recommendations, and marketing plans. Moreover, they aid in aligning brand messages with the admissions funnel to maximize conversion rates. Their primary audience consists of private schools and colleges, small or large, aiming to improve their branding, marketing communication, admissions, and retention.

CB&A is a Madison-based marketing communications agency specializing in the U.S. education market. Their mission is to accelerate the growth of companies that provide products and services to K-12 school systems and higher education institutions. Their unique approach, combined with three decades of experience, lets them offer clients expertise in a range of educational marketing strategies, public relations, and B2E content marketing. 

Services include crafting marketing strategies to grow businesses, executing effective PR to generate leads and create brand awareness, and using content to drive potential customers down the sales funnel. CB&A primarily partners with companies worldwide that serve the education industry, making them the go-to agency for marketing in the education sector.

Carnegie, based in Westford, MA, is a pioneering leader in higher education marketing and enrollment strategy, offering innovative, tailored services for over 35 years. Their approach is founded on understanding the unique behaviors and motivations of students, thereby creating authentic connections that lead to action, enrollment, retention, and lasting affinity. They pride themselves on providing unrivaled, customized solutions that are data-driven and personified, garnering trust and igniting enthusiasm in their clientele. 

Carnegie's diverse array of services includes brand strategy, digital marketing, enrollment strategy, financial aid optimization, integrated research, and website development among others. They work closely with higher education institutions providing them access to their proprietary technologies, powerful data, and precision tools. Carnegie is ideal for colleges and universities looking to strengthen their marketing efforts and enhance their audience reach.

Mediagarh is a leading digital marketing agency in India renowned for their emphasis on the education sector. With more than six years in this niche, Mediagarh's key values include providing quality lead generation, achieving maximum reach, and implementing perfect overarching strategies. 

Their expertise lies in various services such as Google Ads, Social Media Advertising, Web Design, and Development, SEO, Creative Designing, and more. Boasting successful partnerships with 65+ clients and resulting in 54500+ admissions, they have positioned themselves as the go-to agency for education institutions. Their services cater exclusively to education institutions such as colleges, coaching institutes, and schools, aiming to simplify their digital marketing goals. 

Spark451 is a strategic marketing and technology firm located in New York and North Carolina, focusing on higher education. Since their inception in 2011, they have committed to supporting the goals of their partner institutions by integrating effective channels and platforms for student recruitment, advertising, and media. They offer in-house strategy, creative, digital media, interactive, content, and data and technology resources. Spark451's core values include creativity and collaboration for their clients by combining smart strategies. 

They offer enrollment marketing, creative services, and technology solutions to craft personalized and data-driven recruitment strategies. The firm works effectively with over 70+ higher education institutions around the globe, proving their prowess in the given niche. 

Thinking Cap Agency, a part of Refuel Agency and headquartered in Princeton, New Jersey, is a data-driven marketing firm specializing in higher education enrollment. The firm embodies a collaborative ethos, rooted in shared ownership, application of scientific methods, and partnerships founded on mutual respect. With a history of over 400 university clients, Thinking Cap Agency has made a mark through proprietary solutions and omnichannel targeting to attain enrollment goals. 

Within higher education, their services include conducting proprietary research, providing data-driven student targeting, managing media strategy and planning, and developing performance analytic dashboards. Tailoring their approach to suit graduate, professional, and continuing education programs, they boost engagement and communication with prospective students. Thinking Cap Agency works towards university enrollment marketing goals to generate qualified student inquiries, making them an ideal choice for institutions aiming to increase enrollment.

IOSIgnite, based in India, is a hybrid digital marketing and branding agency catering specifically to the strategic needs of Colleges, Universities, and Schools since 2016. They believe in crafting an authentic brand story and weaving a compelling message that stands the test of time and competition. Their core values resonate through their commitment to recognizing partners' strength, sharing their vision, and working together with an unrelenting pursuit of excellence. 

Their suite of services spans across SEO, Social Media Marketing, Website Design, Lead Generation, and Branding. With a strong focus on the education sector, IOSIgnite works excellently with institutions looking to elevate their brand image and visibility, boost admissions, attract better faculty, and grow alumni engagement, making them a trusted ally in a highly competitive market.

Think Orion is an online marketing agency located in Dubai, Toronto, and Singapore. Specializing in the education sector, they provide effective ad campaigns and core marketing solutions to help businesses achieve their growth targets. They are committed to operating with purpose, intention, and impact, providing deep insights into consumer behavior, creating relevant and creative messaging, and visuals. Further, they excel at executing education-driven campaigns that yield significant results. With their help, education programs can reach a wide audience, thereby driving massive demand. 

Think Orion offers a range of services, including driving demand through messaging, ad campaigns, and the creator program. Their solutions are tailor-made for businesses in EdTech, online courses & coaching, higher education entities aiming to increase student enrolment, and event organizers. They are adept at implementing successful online strategies that have generated impressive sales for numerous clients. Their key target audience includes leaders within the education industry who wish to improve their reach and demand through effective marketing campaigns.