Top CPG Marketing Agencies in 2023

C/C/G is a full-service digital marketing agency based in Los Angeles and established in 2007. They specialize in serving innovative consumer packaged goods and food brands in the ever-evolving digital landscape. With over 12 years of experience in the digital space, they have honed their expertise in crafting creative and effective digital campaigns that drive impactful results, partnering with both big and small brands.

Their team comprises passionate go-getters, talented designers, skilled marketers, and content creators who bring an entrepreneurial mindset and deep industry knowledge from their roots in the startup world. By collaborating with visionary founders and leveraging their experience in Silicon Beach, they have played a pivotal role in launching, growing, and scaling numerous businesses.

Founded in 2010, WHOSAY is built from the best of entertainment, technology, and advertising. They are Viacom’s brand-trusted influencer marketer. WHOSAY sets clear goals for campaigns, focusing on increasing awareness, engagement, positive sentiment, and prompting action. These goals determine the creative direction, choice of influencers, distribution plans, and overall success of the campaign. 

To better understand the target audience, WHOSAY looks beyond basic demographics. They consider factors like brand fans, talent fans, and specific interests, using up to 90 different criteria. With experience in over 400 influencer marketing campaigns for 100 brands, WHOSAY has generated impressive results, including more than 5 billion impressions, 800 million video views, and 900 million engagements.

Established in the year 2000, in the bustling city of Chicago, Illinois, HANGAR12 stands as a premier independent marketing agency focused on consumer packaged goods (CPG) brands at both national and global levels. It has an impressive portfolio of collaborations with industry giants like Kellogg's, Sara Lee, Hillshire Farm, Perdue, ConAgra, Saputo, Petsmart, PepsiCo, and more. The fundamental principle of HANGAR12 is a relentless focus on the consumer - a concept encapsulated in our Consumer First® approach. This methodology involves actively involving consumers in our creative processes, ensuring their needs and preferences guide the development of brand strategies.

HANGAR12 has been ranked a TOP promotion agency in the U.S. for over nine years. The agency draws on the talents of marketing experts from both agency and brand-side backgrounds to devise brilliant, growth-oriented solutions for brands. Regardless of the channel - consumer promotions, shopper marketing, or digital and social media - HANGAR12 is the partner that understands the importance of a Consumer First® approach in building successful brands.

Established in 1985, in St Louis, Missouri, CPG Agency is a renowned marketing firm, specializing in delivering exceptional, results-driven experiences across live, virtual, and hybrid events. They also excel in creating immersive culture initiatives for some of the world's most admired brands. Their core values center around transforming passive participants into brand advocates, thereby creating belief to power positive change. This approach demonstrates their dedication to conveying a brand's message through engaging, immersive events perfectly suited to the company culture.

CPG Agency's specific services include the design and execution of live, virtual, and hybrid events, and the development of immersive culture initiatives. They focus on creating "Belief Through Experience," connecting people with a brand's purpose through immersive experiences designed to inspire action and solve business goals.

Their target audience comprises businesses seeking to engage their audience more effectively, create brand advocates, and effect positive change through immersive experiences. 

Brandettes, based in Los Angeles, is a full-service marketing agency specializing in consumer packaged goods, particularly within the beauty, lifestyle, food, and cannabis industries. Their team, backed by over 20 years of experience, approach their work with creativity and accountability, delivering innovative, data-driven solutions driven by in-depth market research. 

Brandettes offers a suite of tailored services, including brand development, design, marketing, media buying, SEO, and website development. Their approach involves goal setting, market and audience research, as well as the development of clever, cross-channel strategies that fit within the realistic budgets of their clients. 

The agency targets businesses of all sizes, including ambitious organizations aspiring to cut through the market clutter and drive significant growth. Brandettes also have a successful track record with long-term clients, who make up 90% of their clientele.

Modern Species is a sustainable, impact-focused CPG brand design agency located in Seattle. The agency is driven by two pillars: the passion to launch, evolve, and grow better-for-the-world brands to scale impact through effective authenticity and the mission to bring about a healthier and regenerative society. 

As far as services go, Modern Species offers assistance in multiple areas. For example, they leverage brand and product naming, brand strategy and design. They also provide support with web design, marketing, sales collateral, campaign graphics and sustainably-focused report design. As an agency, they specialize in sustainable packaging, focusing on eliminating waste and toxins wherever possible.

The agency's target audience is focused on brands with a mission to promote a healthier world. They have a rich history working with brands in the food industry, aiming to promote healthier lifestyles, reverse climate change, and support a more just world.

Orange A.M., is a dynamic freelance marketing studio that specializes in crafting marketing strategies for product-based brands. 

Founded by Courtney Teekell, Orange A.M. embodies the energy and excitement of an early morning sunrise, which it seeks to infuse into the brands it works with. They are dedicated to building long-lasting followers for their clients' brands by shaping identities, careful planning, and strategic execution. Showing professional skills in different industries, Orange A.M. provides special services like social media marketing and content creation.

The agency's target audience includes sectors such as wine and spirits, consumer packaged goods, ethical beauty, and health & wellness, and takes pride in placing a high emphasis on product-based brand promotion.

Founded in 1994, Impact Group is a high growing, dynamic sales and marketing agency specializing in the CPG industry. With offices and teams positioned strategically across the United States, they are committed to enabling clients to effectively connect with retailers and drive extraordinary sales through their innovative technology and combined industry experience. 

Impact Group provides comprehensive, timely, and cost-effective solutions to connect remarkable clients with valued retailers.They provide a variety of services such as client merchandising solutions, logistics, eCommerce distribution solutions, continuous support and more. They are particularly focused on brand growth and development, scouting industry talents and seeking new CPG opportunities and innovations. 

Impact Group’s target audience covers a broad range in the CPG industry, including remarkable brands with thousands of products who trust the agency to represent their brand in multiple channels.

Connectivity Strategy, based in St. Pete, is a shopper marketing accelerator known for boosting consumer packaged goods (CPG) brands, setting them on a path of massive growth and acquisition. 

Their core values lie in its holistic approach, aiming to reach consumers wherever they are likely to make buying decisions - online or in-store. This strategic, outcome-focused approach has aided brands in amassing over $1 billion in sales. 

Connectivity Strategy's services include the free 3-step Connectivity CPG Accelerator Program. Offering content assessment, media mix evaluation, and sales conversion analysis, the program provides a comprehensive blueprint to CPG brands to help them anticipate and reach their desired goals. 

They works particularly well with CPG brands ready for significant growth or acquisition, with successful campaigns under their belt for brands such as Nestle Waters, Coke, OGX Haircare, and Pabst Brewing.

Poast Ecommerce, based in Raleigh, is a trusted digital partner specializing in the marketing of hospitality, food and beverage brands. Priding themselves on their extensive expertise and deep knowledge of the consumer packaged goods (CPG) industry. 

They see themselves as a lifetime partner for brands, driving a valuable increase in ROI and customer base growth with their specialized strategies. Poast provides a variety of services, including enhanced brand loyalty building, e-commerce sales strategy, increased web traffic through digital ads, and product marketing across digital channels. Their proficiency lies in working with various businesses such as consumer packaged goods, catering companies, food delivery apps, mom & pop restaurants, boutique hotels & resorts, and fast-food drive-thrus. Poast plays a critical role in helping CPG startups grow rapidly, to ensure their clients satisfaction.

UMAI Marketing is a boutique digital agency based out of Austin, Texas. They specialize in creating marketing that is inspiring and drives results for their clients, particularly in the CPG (Consumer Packaged Goods) industry. 

At the heart of UMAI's approach is their dedication to the goals of their clients, blending storytelling with brand building to deliver consistent results. Key service offerings include organic and paid social media marketing, influencer and affiliate marketing, and email marketing. Their aim is to grow brands online, develop scroll-stopping creatives, build trusting communities, and optimize for better results month-after-month. UMAI works with ambitious and growth-oriented consumer goods brands seeking to build a stronger digital presence.

Vertical CPG is a fully managed sales and marketing agency based in the United States, focused on the Consumer Packaged Goods (CPG) industries. 

Drawing from over 20 years of experience on the brand, operator, distributor, and broker fronts, the agency's founder, Mike Murray delivers a unique omni-channel perspective to support brand success. The agency values knowledge of natural foods and healthier living to shape and improve the food industry.

Vertical CPG offers omni-channel brand strategy, sales implementation, and account management among its services. The agency holds an impressive resume managing business for over 40 brands across 65 subcategories. They specially target clients in the retail, foodservice, and e-commerce channels of business.

Immotion Studios, located in Fort Worth, Texas, is a full-service marketing agency that specializes in Consumer Packaged Goods (CPG) brand and sales relationship cultivation. They pride themselves on guiding brands through expansion and growth by increasing distribution via geographic or account expansion.

Immotion Studios operates on core values that include creativity, market research, consumer panel surveys and insights derived from well-connected broker networks. 

Services offered by the agency include branding, package design, web design, social media, photography to creative services, paid and organic media. They also offer SEO, Google Advertising, Influencer Marketing and Amazon & RMN Marketing. 

The agency’s target audience includes CPG brands that sell in the Food, Drug, and Mass classes of trade and are looking to expand distribution geographically or into new accounts. Their relationships with retailers like Target, Kroger, Publix, Walgreens, and Walmart give them unique insights into consumer needs and market trends.

Design Womb is a full-service strategic branding and packaging design agency based out of San Francisco, California. The agency believes in better design strategies that blend beauty and utility, encouraging a human connection with pride in what they do, and motivating forward momentum. 

Design Womb offers a multitude of services, including but not limited to, branding and identity, packaging design, creative production, art direction & photography, web design & development, and social media content creation. They specialize particularly in food packaging design, ensuring their clients meet FDA and other industry regulations.

Their target audience is diverse yet mainly includes consumer packaged food products, restaurants, health, wellness, beauty, cannabis brands, and an array of passionate entrepreneurs!