Pointsmith is a privately held retail marketing agency with a rich history and a reputation for client commitment. Founded in 1947 by poster artist Carl “Smitty” Smith, the agency has evolved from a post-war outdoor advertising business into a premier marketing agency delivering innovative solutions for globally recognized brands.
The agency prides itself on its ability to push boundaries and stay relevant in the ever-changing marketing landscape. They operate under the belief that comfort equates to irrelevance, which drives their relentless pursuit of developing and implementing powerful marketing and promotional programs.
Pointsmith's business model is tailored around each of their unique clients, ensuring no one-size-fits-all solutions. They specialize in delivering lean marketing process optimization, technology development, creative, point-of-purchase marketing, and exhibit & environment services. Their clients are large, complex, and groundbreaking brands in the quick-serve restaurant, convenience store, and retail markets.