MAG (formerly the Michael Alan Group) is an influential experiential marketing agency based in New York City, delivering compelling campaigns both online and offline. Founded in 2001, the company befits itself as a diligent collaborator dedicated to fostering connection between brands and their target audience with novel concepts to achieve business objectives. At the heart of its operations is the commitment to creativity, collaboration, and an admiration for logistics. 

Service specializations range from creating publicity stunts to interactive virtual training events, all composed with the exact aim of optimizing experiences at every level. MAG's prowess in executing flawless events and designing engaging experiences has fostered powerful partnerships with clients across the technology, retail, lifestyle, and health and wellness industries.